Attila graduated as an economist and joined Unilever in 2007, where he could experience and learn the basics of brand marketing and experience-based brand building in various segments and countries. This knowledge greatly helped his path and success in the pharmaceutical industry when he joined Pfizer as a product manager. Experience-based and thus customer-centric marketing has opened new dimensions in the Rx market and are still the most important drivers in his daily work. He experienced very early the analog and digital tools of multi-channel marketing. He had the opportunity to launch second brands, develop integrated marketing campaigns in the generic market, and lead pre-launch and launch activities of a new innovative product. In regional position, the marketing and commercial responsibilities of 53 countries again gave him the opportunity to satisfy his constant curiosity. Before the wave of cultural change with digital transformation hit the industry, one of his biggest professional challenges was introducing a targeted women health portfolio in India. Currently, he has two strategic areas of responsibility; managing the Egis pipeline and monitoring the implementation of corporate strategy in it; the other relates to digital patient-centric solutions. His mission is to build and develop competencies related to digital solutions that enable the development and commercialization of Egis digital patient-centric solutions internationally. He and his team focus mainly on digital ideas that are generated within the company internally.