Ian Hook

Ian Hook
Director, Knowledge Management & Insights Excellence
Novartis, Basel, Switzerland

Ian Hook is an avid intrapreneur and passionately curious leader who has built a career on being the interface between the business and the technology. Whilst working in Accenture he pioneered AI approaches to Knowledge Management, leading development teams to build practical, scalable solutions with tens of millions of dollars’ worth of impact to the company and gaining multiple patents in Artificial Intelligence solutions. Ian currently leads Knowledge Management in Novartis where he is responsible for all commercial facing strategic content. He is leading Novartis’ approach to Generative AI and runs multiple workstreams. His focus is on long-term sustainability and tangible business value of the solutions being created.


Keynote 2023