Zsuzsa Győrffy, PhD

Győrffy Zsuzsa
leader, Digital Health Research Group
Semmelweis universit

I am a researcher sociologist, with a PhD degree in Psychology and Habilitation in Health Sciences. In my professional life I attempt to combine the experiences and knowledges of all these scientific areas. I’m the leader of the Semmelweis University Digital Health Research Group. 

My fascination with the digital transition began around 2010. As a researcher of medical sociology, my motto has always been: “A person’s zip code is more relevant than their genetic code” – which means that analysing the cultural relevance of the questions raised by digital issues are just as important for me as the technology behind it.

Since 2019 I’ve been the Head of the Behavioural Science in Digital Health working group at Semmelweis University. Our research activities are geared towards investigating how physicians and patients use digital health solutions, what advantages and disadvantages they have by implementing and operating such technologies and how all this shapes their roles and relationships. We also investigate the conditions required for the successful implementation of digital health opportunities from a societal, medical and patient perspective.