Balázs Kertész

Balázs holds a degree in economics and has been with Szinapszis since its foundation in 1998, serving as the professional head of research, responsible for developing the company’s international network and driving corporate innovation. He played a key role in creating Szinapszis’s proprietary, pharma-specific research solutions and models. His main areas of expertise include SFE, targeting and segmentation, KOL mapping, price sensitivity studies, MCM, and digital transformation within the pharmaceutical industry. He is a frequent speaker at both domestic and international conferences and represents Szinapszis as a member of the European market research associations ESOMAR and EphMRA.