From Patient-Directedness to Value Generation: Merck's Drive to be a Therapy Provider - Emre Ozcan (Merck KGaA (EMD Serono)
Pharma companies are working towards the vision of becoming therapy providers: instead of prodiving just pills, they are increasingly providing end-to-end therapy solutions to patients living with a certain disease. These digital health technologies and therapies can transform the pharmaceutical industry by improving patient outcomes, increasing revenue, and reducing costs. During this presentation you will gain insights on the challenges and potential of implementing patient-centric solutions for physicians and patients, you will explore a user-centric approach and the need for tailored solutions to address specific healthcare needs. You will also learn about the importance of data privacy, regulatory compliance, and collaboration across sectors to drive the adoption of digital health technologies, and hear some learnings and best practices from the specific solutions of Merck KGaA.