Healthcare Artificial Intelligence in the Pharmaceutical Industry. Identify Trends and Invest in Next-Gen Tech to Deliver Meaningful Patient Outcomes - Panel Discussion

How Leading Pharmaceutical Companies Are Using Artificial Intelligence to Drive Innovation and Agility

Artificial intelligence (AI) and next-generation technologies are transforming the pharmaceutical industry. Leading players are leveraging these tools across the value chain to enhance innovation and gain a competitive edge in the following areas:

Utilizing Hungary’s Healthcare Data Assets: Extracting insights from structured and unstructured data to optimize R&D, patient pathway planning, and clinical decision support.

Seamless Patient Journeys through Digital Health: AI-powered systems enable personalized patient navigation, preventative care, and improved treatment outcomes.

Practical Applications of Generative AI Across the Value Chain: From identifying drug candidates and designing clinical trials to tailoring marketing and sales strategies, generative models are accelerating efficiency and speed.

Enabling Agile Decision-Making and Improving Patient Outcomes: Investing in holistic, integrated data infrastructures allows for real-time analytics, faster decision-making, and a shift toward patient-centric innovation.